Côte

Bringing the ‘Joie de Vivre’ to the Côte digital experience.

Expertise
Strategic Workshopping
User Research & Interviews
UI & UX Website Design
User Testing
Art Direction

The challenge

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Our process

The challenge

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+10%

Increased booking conversion rates
75

Responsive pages design
24

1-to-1 user interviews & 2 focus groups

Our process

The challenge

Watch the Côte Brasserie project story

Watch the Côte Brasserie project story

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Watch the Côte Brasserie project story

Watch the Côte Brasserie project story

Watch the Côte Brasserie project story

Watch the Côte Brasserie project story

Watch the Côte Brasserie project story

Watch the Côte Brasserie project story

Watch the Côte Brasserie project story

Our process

Watch the Côte Brasserie project story

The challenge

Create a personality-led website to dramatically improve brand storytelling and on-line bookings.

Create a personality-led website to dramatically improve brand storytelling and on-line bookings.

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Create a personality-led website to dramatically improve brand storytelling and on-line bookings.

Create a personality-led website to dramatically improve brand storytelling and on-line bookings.

Create a personality-led website to dramatically improve brand storytelling and on-line bookings.

Create a personality-led website to dramatically improve brand storytelling and on-line bookings.

Create a personality-led website to dramatically improve brand storytelling and on-line bookings.

Create a personality-led website to dramatically improve brand storytelling and on-line bookings.

Create a personality-led website to dramatically improve brand storytelling and on-line bookings.

Create a personality-led website to dramatically improve brand storytelling and on-line bookings.

Create a personality-led website to dramatically improve brand storytelling and on-line bookings.

Create a personality-led website to dramatically improve brand storytelling and on-line bookings.

Create a personality-led website to dramatically improve brand storytelling and on-line bookings.

Create a personality-led website to dramatically improve brand storytelling and on-line bookings.

Our process

Create a personality-led website to dramatically improve brand storytelling and on-line bookings.

Create a personality-led website to dramatically improve brand storytelling and on-line bookings.

The challenge

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Our process

The challenge

Digitally communicating the emotive essence of the Cote dining experience from morning to night.

Digitally communicating the emotive essence of the Cote dining experience from morning to night.

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Digitally communicating the emotive essence of the Cote dining experience from morning to night.

Digitally communicating the emotive essence of the Cote dining experience from morning to night.

Digitally communicating the emotive essence of the Cote dining experience from morning to night.

Digitally communicating the emotive essence of the Cote dining experience from morning to night.

Digitally communicating the emotive essence of the Cote dining experience from morning to night.

Digitally communicating the emotive essence of the Cote dining experience from morning to night.

Digitally communicating the emotive essence of the Cote dining experience from morning to night.

Digitally communicating the emotive essence of the Cote dining experience from morning to night.

Our process

Digitally communicating the emotive essence of the Cote dining experience from morning to night.

The challenge

Analysis showed 68% of users are mobile, so we needed a true mobile first solution. The website’s main missions of booking a table and checking the menus needed to be as seamless as possible. On mobile we added ‘quick links’ for the most popular missions, which flex depending on the page you are visiting. On desktop, a booking bar is present on the bottom of every page.

Analysis showed 68% of users are mobile, so we needed a true mobile first solution. The website’s main missions of booking a table and checking the menus needed to be as seamless as possible. On mobile we added ‘quick links’ for the most popular missions, which flex depending on the page you are visiting. On desktop, a booking bar is present on the bottom of every page.

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Analysis showed 68% of users are mobile, so we needed a true mobile first solution. The website’s main missions of booking a table and checking the menus needed to be as seamless as possible. On mobile we added ‘quick links’ for the most popular missions, which flex depending on the page you are visiting. On desktop, a booking bar is present on the bottom of every page.

Analysis showed 68% of users are mobile, so we needed a true mobile first solution. The website’s main missions of booking a table and checking the menus needed to be as seamless as possible. On mobile we added ‘quick links’ for the most popular missions, which flex depending on the page you are visiting. On desktop, a booking bar is present on the bottom of every page.

Analysis showed 68% of users are mobile, so we needed a true mobile first solution. The website’s main missions of booking a table and checking the menus needed to be as seamless as possible. On mobile we added ‘quick links’ for the most popular missions, which flex depending on the page you are visiting. On desktop, a booking bar is present on the bottom of every page.

Analysis showed 68% of users are mobile, so we needed a true mobile first solution. The website’s main missions of booking a table and checking the menus needed to be as seamless as possible. On mobile we added ‘quick links’ for the most popular missions, which flex depending on the page you are visiting. On desktop, a booking bar is present on the bottom of every page.

Analysis showed 68% of users are mobile, so we needed a true mobile first solution. The website’s main missions of booking a table and checking the menus needed to be as seamless as possible. On mobile we added ‘quick links’ for the most popular missions, which flex depending on the page you are visiting. On desktop, a booking bar is present on the bottom of every page.

Analysis showed 68% of users are mobile, so we needed a true mobile first solution. The website’s main missions of booking a table and checking the menus needed to be as seamless as possible. On mobile we added ‘quick links’ for the most popular missions, which flex depending on the page you are visiting. On desktop, a booking bar is present on the bottom of every page.

Analysis showed 68% of users are mobile, so we needed a true mobile first solution. The website’s main missions of booking a table and checking the menus needed to be as seamless as possible. On mobile we added ‘quick links’ for the most popular missions, which flex depending on the page you are visiting. On desktop, a booking bar is present on the bottom of every page.

Analysis showed 68% of users are mobile, so we needed a true mobile first solution. The website’s main missions of booking a table and checking the menus needed to be as seamless as possible. On mobile we added ‘quick links’ for the most popular missions, which flex depending on the page you are visiting. On desktop, a booking bar is present on the bottom of every page.

Analysis showed 68% of users are mobile, so we needed a true mobile first solution. The website’s main missions of booking a table and checking the menus needed to be as seamless as possible. On mobile we added ‘quick links’ for the most popular missions, which flex depending on the page you are visiting. On desktop, a booking bar is present on the bottom of every page.

Analysis showed 68% of users are mobile, so we needed a true mobile first solution. The website’s main missions of booking a table and checking the menus needed to be as seamless as possible. On mobile we added ‘quick links’ for the most popular missions, which flex depending on the page you are visiting. On desktop, a booking bar is present on the bottom of every page.

Analysis showed 68% of users are mobile, so we needed a true mobile first solution. The website’s main missions of booking a table and checking the menus needed to be as seamless as possible. On mobile we added ‘quick links’ for the most popular missions, which flex depending on the page you are visiting. On desktop, a booking bar is present on the bottom of every page.

Analysis showed 68% of users are mobile, so we needed a true mobile first solution. The website’s main missions of booking a table and checking the menus needed to be as seamless as possible. On mobile we added ‘quick links’ for the most popular missions, which flex depending on the page you are visiting. On desktop, a booking bar is present on the bottom of every page.

Our process

Analysis showed 68% of users are mobile, so we needed a true mobile first solution. The website’s main missions of booking a table and checking the menus needed to be as seamless as possible. On mobile we added ‘quick links’ for the most popular missions, which flex depending on the page you are visiting. On desktop, a booking bar is present on the bottom of every page.

Analysis showed 68% of users are mobile, so we needed a true mobile first solution. The website’s main missions of booking a table and checking the menus needed to be as seamless as possible. On mobile we added ‘quick links’ for the most popular missions, which flex depending on the page you are visiting. On desktop, a booking bar is present on the bottom of every page.

The challenge

Easy to Check Menus

Easy to Check Menus

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Easy to Check Menus

Easy to Check Menus

Easy to Check Menus

Easy to Check Menus

Our research found that checking the menu was the main reason guests were visiting the website so it became top priority to bring ease and usability to this section. The solution addressed multiple menus and price tiering complexity.

Our research found that checking the menu was the main reason guests were visiting the website so it became top priority to bring ease and usability to this section. The solution addressed multiple menus and price tiering complexity.

Easy to Check Menus

Our research found that checking the menu was the main reason guests were visiting the website so it became top priority to bring ease and usability to this section. The solution addressed multiple menus and price tiering complexity.

Easy to Check Menus

Easy to Check Menus

Our research found that checking the menu was the main reason guests were visiting the website so it became top priority to bring ease and usability to this section. The solution addressed multiple menus and price tiering complexity.

Our process

Easy to Check Menus

Our research found that checking the menu was the main reason guests were visiting the website so it became top priority to bring ease and usability to this section. The solution addressed multiple menus and price tiering complexity.

The challenge

Jimmy Muldoon Director of Insights & Digital, Côte

Jimmy Muldoon Director of Insights & Digital, Côte

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Jimmy Muldoon Director of Insights & Digital, Côte

Jimmy Muldoon Director of Insights & Digital, Côte

Jimmy Muldoon Director of Insights & Digital, Côte

Jimmy Muldoon Director of Insights & Digital, Côte

Jimmy Muldoon Director of Insights & Digital, Côte

Working with I-AM has been a pleasure. They were not afraid to challenge the accepted norms within our business. Using data and research to understand what our customer really wanted the result is a fabulous looking website that services both the functional and emotional needs of our guests. All this whist delivering a 10% increase in booking conversion rates.

Working with I-AM has been a pleasure. They were not afraid to challenge the accepted norms within our business. Using data and research to understand what our customer really wanted the result is a fabulous looking website that services both the functional and emotional needs of our guests. All this whist delivering a 10% increase in booking conversion rates.

Jimmy Muldoon Director of Insights & Digital, Côte

Working with I-AM has been a pleasure. They were not afraid to challenge the accepted norms within our business. Using data and research to understand what our customer really wanted the result is a fabulous looking website that services both the functional and emotional needs of our guests. All this whist delivering a 10% increase in booking conversion rates.

Jimmy Muldoon Director of Insights & Digital, Côte

Jimmy Muldoon Director of Insights & Digital, Côte

Working with I-AM has been a pleasure. They were not afraid to challenge the accepted norms within our business. Using data and research to understand what our customer really wanted the result is a fabulous looking website that services both the functional and emotional needs of our guests. All this whist delivering a 10% increase in booking conversion rates.

Our process

Jimmy Muldoon Director of Insights & Digital, Côte

Working with I-AM has been a pleasure. They were not afraid to challenge the accepted norms within our business. Using data and research to understand what our customer really wanted the result is a fabulous looking website that services both the functional and emotional needs of our guests. All this whist delivering a 10% increase in booking conversion rates.

The challenge

Experience Storytelling

Experience Storytelling

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Experience Storytelling

Experience Storytelling

Experience Storytelling

Experience Storytelling

Experience Storytelling

The design concept was based around ‘The luxury of time and moments’ communicating the joy of social interaction through the Côte experience. The layout and design was inspired by overlapping scrapbook images, with offset typography to evoke the sense of memories. This was complimented with an experience-led video featured on the homepage landing.

The design concept was based around ‘The luxury of time and moments’ communicating the joy of social interaction through the Côte experience. The layout and design was inspired by overlapping scrapbook images, with offset typography to evoke the sense of memories. This was complimented with an experience-led video featured on the homepage landing.

Experience Storytelling

The design concept was based around ‘The luxury of time and moments’ communicating the joy of social interaction through the Côte experience. The layout and design was inspired by overlapping scrapbook images, with offset typography to evoke the sense of memories. This was complimented with an experience-led video featured on the homepage landing.

Experience Storytelling

Experience Storytelling

The design concept was based around ‘The luxury of time and moments’ communicating the joy of social interaction through the Côte experience. The layout and design was inspired by overlapping scrapbook images, with offset typography to evoke the sense of memories. This was complimented with an experience-led video featured on the homepage landing.

Our process

Experience Storytelling

The design concept was based around ‘The luxury of time and moments’ communicating the joy of social interaction through the Côte experience. The layout and design was inspired by overlapping scrapbook images, with offset typography to evoke the sense of memories. This was complimented with an experience-led video featured on the homepage landing.

The challenge

Food Quality & Ingredient Provenance

Food Quality & Ingredient Provenance

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Food Quality & Ingredient Provenance

Food Quality & Ingredient Provenance

Food Quality & Ingredient Provenance

Food Quality & Ingredient Provenance

Food Quality & Ingredient Provenance

Their passion for high food standards was communicated on the website by introducing a dedicated ‘Food Ethos’ page which included a variety of supplier stories and a dedicated video. Across the rest of the website we introduced food ethos storytelling prompts to land this message no matter what the mission and page the user was exploring.

Their passion for high food standards was communicated on the website by introducing a dedicated ‘Food Ethos’ page which included a variety of supplier stories and a dedicated video. Across the rest of the website we introduced food ethos storytelling prompts to land this message no matter what the mission and page the user was exploring.

Food Quality & Ingredient Provenance

Their passion for high food standards was communicated on the website by introducing a dedicated ‘Food Ethos’ page which included a variety of supplier stories and a dedicated video. Across the rest of the website we introduced food ethos storytelling prompts to land this message no matter what the mission and page the user was exploring.

Food Quality & Ingredient Provenance

Food Quality & Ingredient Provenance

Their passion for high food standards was communicated on the website by introducing a dedicated ‘Food Ethos’ page which included a variety of supplier stories and a dedicated video. Across the rest of the website we introduced food ethos storytelling prompts to land this message no matter what the mission and page the user was exploring.

Our process

Food Quality & Ingredient Provenance

Their passion for high food standards was communicated on the website by introducing a dedicated ‘Food Ethos’ page which included a variety of supplier stories and a dedicated video. Across the rest of the website we introduced food ethos storytelling prompts to land this message no matter what the mission and page the user was exploring.

The challenge

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Our process

Our process

Behind the scenes

User Interviews

Following a detailed research and system analysis stage we identified 5 proto personas based on the ‘foodie connoisseur’ and ‘experience embracer’ guest profiles. 24 participants were then interviewed from all around England, representing existing and future customers in order to understand and uncover-- guests wants and needs.

Ideation Workshops

Following the definition of our digital experience objectives such as ‘Make it easier for people to check the menus’ and ‘Convince people that the food is of the upmost quality’, we used a lotus blossom ideation method to generate ideas for tech and content on the website. These ideas were collaboratively reviewed and prioritised alongside the cote team to determine a key feature set.

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