Héðinn

Harnessing the power of man and nature to create a destination venue.

Expertise
Brand Strategy
Interior Design
Environmental Graphics

The challenge

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Our process

The challenge

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Our process

The challenge

Watch the project story and find out how we created Héðinn

Watch the project story and find out how we created Héðinn

+ Want to know more?

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Watch the project story and find out how we created Héðinn

Watch the project story and find out how we created Héðinn

Watch the project story and find out how we created Héðinn

Watch the project story and find out how we created Héðinn

Watch the project story and find out how we created Héðinn

Watch the project story and find out how we created Héðinn

Watch the project story and find out how we created Héðinn

Watch the project story and find out how we created Héðinn

Our process

Watch the project story and find out how we created Héðinn

The challenge

Create a warm and inviting venue that pays homage to the space's industrial roots.

Create a warm and inviting venue that pays homage to the space's industrial roots.

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Create a warm and inviting venue that pays homage to the space's industrial roots.

Create a warm and inviting venue that pays homage to the space's industrial roots.

Create a warm and inviting venue that pays homage to the space's industrial roots.

Create a warm and inviting venue that pays homage to the space's industrial roots.

Create a warm and inviting venue that pays homage to the space's industrial roots.

Center Hotels needed to transform a historic structure that was once a steelworks factory into an exciting new space that would benefit the Center Hotels brand and provide an exciting new venue for locals and visitors to hang out and enjoy. This was in keeping with their strategy to develop a collection of fresh and dynamic restaurant concepts.

Center Hotels needed to transform a historic structure that was once a steelworks factory into an exciting new space that would benefit the Center Hotels brand and provide an exciting new venue for locals and visitors to hang out and enjoy. This was in keeping with their strategy to develop a collection of fresh and dynamic restaurant concepts.

Create a warm and inviting venue that pays homage to the space's industrial roots.

Center Hotels needed to transform a historic structure that was once a steelworks factory into an exciting new space that would benefit the Center Hotels brand and provide an exciting new venue for locals and visitors to hang out and enjoy. This was in keeping with their strategy to develop a collection of fresh and dynamic restaurant concepts.

Create a warm and inviting venue that pays homage to the space's industrial roots.

Create a warm and inviting venue that pays homage to the space's industrial roots.

Center Hotels needed to transform a historic structure that was once a steelworks factory into an exciting new space that would benefit the Center Hotels brand and provide an exciting new venue for locals and visitors to hang out and enjoy. This was in keeping with their strategy to develop a collection of fresh and dynamic restaurant concepts.

Our process

Create a warm and inviting venue that pays homage to the space's industrial roots.

Center Hotels needed to transform a historic structure that was once a steelworks factory into an exciting new space that would benefit the Center Hotels brand and provide an exciting new venue for locals and visitors to hang out and enjoy. This was in keeping with their strategy to develop a collection of fresh and dynamic restaurant concepts.

The challenge

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Our process

The challenge

To bring to life the overarching brand concept and strategy of ‘man vs nature’ in a unique historical site.

To bring to life the overarching brand concept and strategy of ‘man vs nature’ in a unique historical site.

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To bring to life the overarching brand concept and strategy of ‘man vs nature’ in a unique historical site.

To bring to life the overarching brand concept and strategy of ‘man vs nature’ in a unique historical site.

To bring to life the overarching brand concept and strategy of ‘man vs nature’ in a unique historical site.

To bring to life the overarching brand concept and strategy of ‘man vs nature’ in a unique historical site.

To bring to life the overarching brand concept and strategy of ‘man vs nature’ in a unique historical site.

To bring to life the overarching brand concept and strategy of ‘man vs nature’ in a unique historical site.

To bring to life the overarching brand concept and strategy of ‘man vs nature’ in a unique historical site.

To bring to life the overarching brand concept and strategy of ‘man vs nature’ in a unique historical site.

Our process

To bring to life the overarching brand concept and strategy of ‘man vs nature’ in a unique historical site.

The challenge

Respecting history

Respecting history

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Respecting history

Respecting history

Respecting history

Respecting history

Once a marine engineering workshop Grandi is an important landmark that calls for respect of its past industrial use and story. This called for a celebration of the existing architecture, stripping back of the layers that lead to the celebration of the original form and structure of the space.

Once a marine engineering workshop Grandi is an important landmark that calls for respect of its past industrial use and story. This called for a celebration of the existing architecture, stripping back of the layers that lead to the celebration of the original form and structure of the space.

Respecting history

Once a marine engineering workshop Grandi is an important landmark that calls for respect of its past industrial use and story. This called for a celebration of the existing architecture, stripping back of the layers that lead to the celebration of the original form and structure of the space.

Respecting history

Respecting history

Once a marine engineering workshop Grandi is an important landmark that calls for respect of its past industrial use and story. This called for a celebration of the existing architecture, stripping back of the layers that lead to the celebration of the original form and structure of the space.

Our process

Respecting history

Once a marine engineering workshop Grandi is an important landmark that calls for respect of its past industrial use and story. This called for a celebration of the existing architecture, stripping back of the layers that lead to the celebration of the original form and structure of the space.

The challenge

Earth meets steel

Earth meets steel

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Earth meets steel

Earth meets steel

Earth meets steel

Earth meets steel

We used organic forms and materials within the overall environmental design and incorporating graphic forms inspired by the volcanic topography of Iceland. The aim, to become a vibrant and memorable restaurant brand with a unique sense of warmth, energy, and atmosphere.

We used organic forms and materials within the overall environmental design and incorporating graphic forms inspired by the volcanic topography of Iceland. The aim, to become a vibrant and memorable restaurant brand with a unique sense of warmth, energy, and atmosphere.

Earth meets steel

We used organic forms and materials within the overall environmental design and incorporating graphic forms inspired by the volcanic topography of Iceland. The aim, to become a vibrant and memorable restaurant brand with a unique sense of warmth, energy, and atmosphere.

Earth meets steel

Earth meets steel

We used organic forms and materials within the overall environmental design and incorporating graphic forms inspired by the volcanic topography of Iceland. The aim, to become a vibrant and memorable restaurant brand with a unique sense of warmth, energy, and atmosphere.

Our process

Earth meets steel

We used organic forms and materials within the overall environmental design and incorporating graphic forms inspired by the volcanic topography of Iceland. The aim, to become a vibrant and memorable restaurant brand with a unique sense of warmth, energy, and atmosphere.

The challenge

Sara Kristófersdóttir CCO Center Hotels

Sara Kristófersdóttir CCO Center Hotels

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Sara Kristófersdóttir CCO Center Hotels

Sara Kristófersdóttir CCO Center Hotels

Sara Kristófersdóttir CCO Center Hotels

Sara Kristófersdóttir CCO Center Hotels

Sara Kristófersdóttir CCO Center Hotels

We feel fortunate to be working with I-AM, the collaboration has been a wonderful journey and they have exceeded our expectations."

We feel fortunate to be working with I-AM, the collaboration has been a wonderful journey and they have exceeded our expectations."

Sara Kristófersdóttir CCO Center Hotels

We feel fortunate to be working with I-AM, the collaboration has been a wonderful journey and they have exceeded our expectations."

Sara Kristófersdóttir CCO Center Hotels

Sara Kristófersdóttir CCO Center Hotels

We feel fortunate to be working with I-AM, the collaboration has been a wonderful journey and they have exceeded our expectations."

Our process

Sara Kristófersdóttir CCO Center Hotels

We feel fortunate to be working with I-AM, the collaboration has been a wonderful journey and they have exceeded our expectations."

The challenge

The Grill as Theatre

The Grill as Theatre

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The Grill as Theatre

The Grill as Theatre

The Grill as Theatre

The Grill as Theatre

The Grill as Theatre

The cooking process has been heroed in an iconic open grill in which sits at the heart of the dining experience. With its charred wood finish and sweeping Kriscadecor ceiling features, it eloquently echoes the juxtaposition of raw power and delicate beauty.

The cooking process has been heroed in an iconic open grill in which sits at the heart of the dining experience. With its charred wood finish and sweeping Kriscadecor ceiling features, it eloquently echoes the juxtaposition of raw power and delicate beauty.

The Grill as Theatre

The cooking process has been heroed in an iconic open grill in which sits at the heart of the dining experience. With its charred wood finish and sweeping Kriscadecor ceiling features, it eloquently echoes the juxtaposition of raw power and delicate beauty.

The Grill as Theatre

The Grill as Theatre

The cooking process has been heroed in an iconic open grill in which sits at the heart of the dining experience. With its charred wood finish and sweeping Kriscadecor ceiling features, it eloquently echoes the juxtaposition of raw power and delicate beauty.

Our process

The Grill as Theatre

The cooking process has been heroed in an iconic open grill in which sits at the heart of the dining experience. With its charred wood finish and sweeping Kriscadecor ceiling features, it eloquently echoes the juxtaposition of raw power and delicate beauty.

The challenge

Private spaces

Private spaces

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Private spaces

Private spaces

Private spaces

Private spaces

The space is designed across a mezzanine layout, with the street entrance allowing access to a local cafe and wine bar. Private rooms can be used for flexi-meetings, private dining and venues for hire, making it a popular destination for hotel customers.

The space is designed across a mezzanine layout, with the street entrance allowing access to a local cafe and wine bar. Private rooms can be used for flexi-meetings, private dining and venues for hire, making it a popular destination for hotel customers.

Private spaces

The space is designed across a mezzanine layout, with the street entrance allowing access to a local cafe and wine bar. Private rooms can be used for flexi-meetings, private dining and venues for hire, making it a popular destination for hotel customers.

Private spaces

Private spaces

The space is designed across a mezzanine layout, with the street entrance allowing access to a local cafe and wine bar. Private rooms can be used for flexi-meetings, private dining and venues for hire, making it a popular destination for hotel customers.

Our process

Private spaces

The space is designed across a mezzanine layout, with the street entrance allowing access to a local cafe and wine bar. Private rooms can be used for flexi-meetings, private dining and venues for hire, making it a popular destination for hotel customers.

The challenge

+ Want to know more?

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Our process

Our process

Behind the scenes

Strategic Workshops

We undertook a collaborative workshop with the Center Hotels team in Iceland to structure and inform the design strategy for the new restaurant. One of the clear priorities became targeting the locals to create a destination hangout, despite being located in one of their new hotels. A guest journey workshop identifies key moments in the experience, defining what we want our guests to think, feel and do at each key stage.

Conceptual design

The concept of ‘Man vs. Nature’ was first explored through moodboarding and initial sketches, visually realising a tactile and sensory eating experience with strong links to food provenance and cooking methods. These early ideas were then progressed into full computer renders which brought to life all of the key moments within the guest journey and experience.

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